Pro Padel League City’s Cup Finals to Take Over Hammerstein Ballroom with Elite Lineup of Partners

New York, NY – October 14, 2025 – The Pro Padel League (PPL) today announced its full
lineup of brand partners for the City’s Cup Finals, taking place October 16–19 at iconic
Hammerstein Ballroom. The multi-day championship event marks the culmination of the PPL
season — bringing world-class padel to a landmark New York stage and uniting sport, culture,
and technology through a slate of dynamic brand collaborations.

Blending elite competition with elevated fan experiences, the City’s Cup Finals showcase the
sport’s rapid ascent in the United States and the caliber of brands investing in its growth. As
Official Court Partner, adidas and AFP Courts will debut a custom, photoluminescent
court transforming the historic Hammerstein Ballroom into a glowing arena where sport meets
spectacle.

Joining the PPL for this historic finale are leading brands across technology and performance
innovation. Kalshi joins as a lead partner, introducing padel to its prediction platform for the
first time and allowing fans to engage in real-time match predictions throughout the Finals.
Padeltek will debut a limited-edition New York Finals racquet, presented to athletes and select
VIP guests. Ultrahuman will introduce the PPL-branded Ring AIR and Home, with smart
wearable technology showcased at the venue. 4on will distribute high-tech grip and
performance solutions and run exclusive giveaways.

Ksubi, the cult-favorite Australian streetwear brand, will outfit select PPL athletes, reinforcing
the sport’s connection to urban style and culture. Harkness will design custom championship
rings for the women’s division winners, celebrating excellence and equality on the court.

Setting the tone for the week, Fly Fish Club’s Cattail Lounge will host the exclusive welcome
party for athletes, partners, and invited guests. At the event, Racquet Magazine will unveil its
first-ever printed padel issue, gifting advance copies to opening night attendees. Brisas joins as
the Official Club Partner of the PPL, where its three padel courts at CityView Racquet Club will
serve as the destination for athletes to train and prepare leading into competition. Supporting
partners include Bullpadel (Official Ball), Wölffer Estate Vineyard (Official Wine), G Water and
Gorgie will enhance the player and fan experience with hospitality and on-site activations.

The City’s Cup Finals embody the PPL’s mission to elevate padel into a global entertainment property,” said Diane Gotua, Chief Commercial Officer, Pro Padel League. “We’re building a league that transcends sport — connecting athletes, brands, and fans through a shared culture of innovation and ambition. This is only the beginning of what’s possible for padel and for the PPL.

The event underscores the PPL’s surging commercial appeal and its ability to convene a new
class of lifestyle and performance partners eager to reach a passionate, global audience of
next-generation sports fans. With the City’s Cup Finals, the league continues to expand the
sport’s footprint while setting new standards for how padel is experienced — both on and off the
court.

Limited tickets and premium hospitality experiences are now available for the City’s Cup Finals here.

For more information, visit www.propadelleague.com or follow @propadelleague
on social media.